Who is sponsoring Big Brother Naija 2022? – Big Brother Naija Season 2 and 3 were sponsored by Payporte, Season 4 by Bet9ja, Season 5 by Betway, Season 6 by Abeg App, and now season 7 sponsors have officially been unveiled.
MultiChoice, the organizers of Big Brother Naija reality show in Nigeria on Sunday, May 15, 2022, announced that a new season of the popular reality tv show is in the making, and auditions for season 7 have been concluded.
Headline Sponsor of Big Brother Naija 2022 (Season 7)
This year’s Big Brother Naija Season 7 headline sponsor is “Pocket” – A social commerce mobile payment app with a payment system that allows Micro-entrepreneurs can upload items directly from their Instagram with one click, add delivery options and rates, set prices, and quantity, add pictures, and videos, escrow funds and can even allow for negotiation within one secure app.
Pocket (formerly Abeg) was launched officially in 2021 as a payments platform for sending and receiving money and has now evolved into a full social commerce app. The rebranding came after it was acquired by Piggytech, the parent company of PiggyVest.
Associate Sponsor of Big Brother Naija 2022 (Season 7)
Payment gateway platform and one of Nigeria’s top fintech companies “Flutterwave” will be the associate sponsor of Big Brother Naija Season 7.
Speaking on the new season and partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said:
“We are set to make history once again with the seventh season of a show that is widely regarded as Africa’s biggest entertainment showcase and a major socio-economic driver in Nigeria. This season promises to top previous seasons in terms of production values, entertainment content, and economic impact”
On why the company is staging a seventh season, Ugbe said:
“The BBNaija reality show remains one of our core investments in bringing quality TV entertainment to millions of our subscribers across the continent on our DStv and GOtv platforms and beyond through our online streaming service, Showmax. We are ramping up efforts to deliver another BBNaija experience to our customers, partner brands, and fans of the show”.