How BBNaija Show Reshaped the Nigeria fashion industry

The first to the fourth edition of Nigeria’s biggest reality tv show, “Big Brother Naija,” has come and gone, but its huge impacts on the entertainment industry are quite obvious. As majority of the ex-housemates are brand influencers and ambassadors of different fashion brands in Nigeria, let’s take a look at how bbnaija show has impacted the Nigeria fashion industry.

More fascinating is the fact that most ex-housemates have fully navigated their way into the Nigeria entertainment industry with some housemates taking up movie roles, hosting tv shows and launching their own clothing line.

A lot has been said on these four editions of the BBNaija show, especially the big brother Naija 2019 housemates. But they all curve out the entertainment benefits of the 99 days show, leaving out its economic impact on the Nigerian economy, especially the creative ones like fashion, art, and tourism.

bbnaija 2019 housemates pictures

From the stunning pictures and glamorous dress sense of Big Brother Naija housemates in the recently concluded season 4, one could barely mistake it for a fashion show. Different fashion brands sponsored the pepper Dem edition, this made the live stream what anticipating for. The more interesting fact is that fans are already clamoring for BBNaija 2020. If you search online, you will see questions like; When will big brother Naija 2020 start? When is the audition date, Will Big Brother Naija season 5 hold? So many questions at a time. This is a prove that BBnaija 2020 will be more than just an entertainment show.

Ebuka, the Anchor of Big brother Naija show, is popularly known as the poster-boy who is skillful in his artful campaign of customized fashion. If you permit me to call him the Mannequin because that is the right word to use, from his bespoke suits, High fashion Agadas to his customized Tuxedos, one can quickly call him a fashion celerity. If you are smart enough to look beyond Ebuka’s apparel, you will discover that his dress sense and clothes are a deliberate act to promote the Nigerian fashion industry.

If you look closely, you will discover the Nigerian fashion and its entertainment industry are two Siamese twins. You can’t be a great entertainer with a poor dress sense. From 2014 statistics released by the Fashion Designer Association of Nigeria, The nation fashion industry is worth about $10 billion.

An average Nigerian enjoys looking good; this makes them fashion lovers, most especially the ladies. They will seize every moment to show their latest attire based on the occasion. This led to the growth of the Nigerian fashion industry over the years. You won’t be wrong if you call the industry a money-spinner. The Nation’s fashion industry that was almost collapsing is currently experiencing a continuous upsurge in beautifying styles by great fashion designers, especially some of the attire that was displayed by Ebuka in the Big Brother Naija season 4. I see him as a fashion highlight in each season, because he will stop at nothing to showcase the latest fashion trend.

I’m sure those who missed out from BBNaija season 4 are anticipating a new season this year because the show is another definition of “party after party.” The housemates glow in different styles of clothes given them at the course of the show. If not for these fashion brands sponsoring housemates’ wear, I’m sure the financial implications of clothing these housemates for 99days will be a significant issue to tackle by the BBNaija team.

If you enjoy the fashion displayed by Ebuka and the housemates in the previous season, drop your anticipation for season 5 in our comment session below.

What do you think?

Written by Martinez

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